Privacy Policy

1. Data controller

For questions about this Privacy Policy or your personal data, contact us using the details above.

2. What data we collect

We may collect personal data when you use our website, place an order, contact us, or interact with our services. This may include:

• Contact information: Name, email address, phone number, studio or business name (if provided)
• Order and delivery details: Billing address, shipping address, order history, delivery preferences
• Payment information: Processed securely through our payment providers; we do not store full card numbers on our servers
• Communications: Messages sent through contact forms, email, or phone
• Technical data: IP address, browser type, device information, and cookies (see Section 11)

3. How we use your data

We process personal data for the following purposes:

• Order fulfillment: Processing purchases, arranging freight delivery, and handling returns or support requests
• Customer service: Responding to inquiries about reformers, shipping, pricing, and orders
• Account and relationship management: Managing your orders and communication history with us
• Legal compliance: Meeting tax, accounting, and other legal obligations
• Marketing: Sending product updates or offers where you have consented or where permitted by law
• Security: Preventing fraud, abuse, and technical issues on our website
• Improvement: Understanding how our site is used so we can improve products and service

4. Legal basis for processing

We process your data based on one or more of the following grounds:

• Contract: Processing necessary to fulfill your order or respond to your request
• Legal obligation: Processing required for tax, accounting, or regulatory compliance
• Consent: Where you have agreed to specific processing, such as marketing emails
• Legitimate interest: Processing necessary for fraud prevention, website security, or managing our business relationship, balanced against your rights

5. How long we keep your data

We retain personal data only as long as necessary:

• Inquiries: For the time needed to respond and provide follow-up support
• Orders and invoices: While the customer relationship is active and for periods required by law (often 6–10 years for tax and accounting records)
• Marketing data: Until you withdraw consent or request deletion, unless another legal basis applies
• Security logs: For the period needed to maintain website security

6. Who we share your data with

We do not sell or rent your personal data. We may share data with:

• Payment processors: To process transactions securely
• Freight and logistics partners: To deliver reformers to your address
• Service providers: Hosting, email, analytics, and support tools that help us operate our website and business
• Professional advisors: Lawyers, accountants, or consultants when necessary
• Authorities: When required by law or valid legal process

Where service providers are located outside your country or the European Economic Area (EEA), we use appropriate safeguards as required by applicable law.

7. International data transfers

Because we serve customers in Europe, the United States, and worldwide, your data may be transferred internationally. When transfers occur outside the EEA, we implement safeguards such as:

• Standard Contractual Clauses approved by the European Commission
• Transfers to countries with adequacy decisions
• Other legally recognized transfer mechanisms under applicable data protection law

Contact us for more information about specific safeguards used for your data.

8. Your data protection rights

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal data we hold about you
• Rectification: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your data (subject to legal retention requirements)
• Restriction: Request limitation of processing in certain circumstances
• Objection: Object to processing based on legitimate interests or for direct marketing
• Portability: Request transfer of your data in a structured format where applicable
• Withdraw consent: Where processing is based on consent, withdraw it at any time

To exercise these rights, email info@pilatesreformerbuyandsell.com. We may verify your identity before processing your request.

9. Children's privacy

Our website is intended for adults purchasing pilates equipment. We do not knowingly collect personal data from children under 16. If we learn that we have collected data from a minor without appropriate consent, we will delete it promptly.

10. Data security

We use appropriate technical and organizational measures to protect your data, including:

• SSL/TLS encryption for data transmitted through our website
• Secure payment processing through trusted payment providers
• Access controls and authentication where applicable
• Regular review of security practices

No internet transmission is completely secure. We work to maintain strong protections but cannot guarantee absolute security.

11. Cookies and tracking

Our website may use cookies and similar technologies to improve browsing, remember preferences, and analyze traffic. For details, see our Cookie Policy if available, or contact us with questions about cookies we use.

12. Third-party websites

Our site may link to third-party services (payment gateways, carrier tracking, etc.). We are not responsible for their privacy practices. Review their policies before providing personal information.

13. Right to lodge a complaint

If you believe your data protection rights have been violated, you may lodge a complaint with a supervisory authority in your country.

For users in the EU/EEA, contact your local data protection authority. A list is available at edpb.europa.eu.

14. Changes to this policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will update the “Last updated” date when significant changes are made.

Continued use of our website after changes are posted constitutes acceptance of the updated policy.

15. Contact us

Questions about this Privacy Policy or your personal data:

We aim to respond within 30 days.